I spam, you spam, we all spam for more spam?
By Benjamin Lee
It was announced today that the average number of promotional email campaigns sent by top retailers to subscribers reached an all-time high this past year. “Retailers sent each of their subscribers 177 promotional email campaigns on average last year, up 16% from 2010,” said Chad White, Research Director at Responsys, who tracks the email marketing activity of hundreds of the top retailers. “Since 2008, the average number of promotional email campaigns sent by the top retailers to each of their subscribers has risen 51%.” But it isn’t just marketing emails and general spam that has been continually increasing at an exponential rate; the usage of email in general has skyrocketed.
While email usage may have started out as a casual means of communication, it has recently transformed into the lifeblood of most organizations and serves as the primary mode of communication for almost all businesses. In an increasingly paperless world, emails have replaced written memos as a standard business record, and transferring files in the form of attachments have become commonplace. This coupled with the increase in spam and marketing promos have employees’ inboxes cluttered, hitting email storage restrictions faster than ever before.
So what can companies do for relief from the steady stream of spam? Investing in an email archiving solution can alleviate the pains of spam by providing the following benefits:
-reducing the load on the company’s mail server
-enable users to self-restore any deleted email from backup
-maintain an archive of all email, which can be easily searched for compliance or eDiscovery
-save time for employees as they no longer need to organize their inboxes
Times are changing, and it is up to you to keep up with the ongoing trend of increasing email and spam levels. Email archiving solutions represent a viable solution to meet most of these ongoing demands.